Google is the world’s most trusted search engine and is used by myriads of internet users everyday. Simultaneously, given the high volume of users who rely on Google while conducting searches on the internet on just about any topic, the Search Engine also has to shoulder the responsibility of maintaining transparency related to its mechanism of generating SERP pages in response to a search query. In this aspect the renowned entity conducts a drill from time to time, in form of different versions of Google updates.
It has introduced a series of updates in succession, the last few years. However, the most relevant of its three updates are
- Panda – Introduced in February 2011
- Penguin – introduced in April 2012 and finally,
- Humming Bird – introduced in September 2013
Google updates – whenever a new version is released – the SEO industry undergoes some drastic changes across all its dimension. The internal search algorithm – that works as the backbone of the search operation – gets changed as a result of an update. As such, small and medium-scaled SEO companies in India experience a drastic change of fortune as its impact.
However, in spite of the existing volatile atmosphere in the said precinct, there are certain elements that have not been affected as a result of the Google updates that have been introduced so far.
The Constant Factors
- Original content with relevant and authentic information is still the key factor in generating SERPs
- Keyword placing is crucial, as well as not using them in an overdose
- Genuine and legitimate backlinks that are earned are still helpful and precious
If proper White Hat SEO strategies are implemented, using relevant keywords, quality content, proper placement and density of keywords, authentic backlinks, etc. change of Search Engine algorithms will hardly affect a website.