Building Brands and Digital Technology

Marketing has been a major aspect in the society since the historic ages. In a striking contrast to its conventional approach, in the recent times, the society is witnessing the advent of digital marketing. This latest version is nothing drastically different from the age-old concept. Rather, this form of marketing uses various electronic gadgets, like desktops, laptops, Smartphone and tablets, etc. to rope in stakeholders.

Thus, this form of marketing applies digital platforms like

• Web portals
• Email services
• Apps and
• Various social media platforms, like Facebook, Twitter and StumbleUpon, etc.

In fact, there are innumerable corporate entities in India itself that make extensive combination of the digital version, along with conventional marketing, in the recent times.

Web designing is a frequently used term that describes the designing process of the front-end (client side) of a website. It is to be noted that the aspect also includes writing mark up. It mainly deals with the visual aspect of a website. As such, there is an array of varying skills and disciplines that are intrinsically related to it. Some of its prominent aspects include

• Designing user experience
• Web graphic designing
• Authoring – of standardized codes and counteracting software and
• Interface designing, etc.

Usually, in large organizations, a team of designers work in a group upon different aspects of designing a website.

The professionals dealing with web designing use a wide variety of tools, like vector and raster graphics packages to create design prototypes. Technology behind the development process include standardized mark-ups, which can either be written by hand or facilitated through WYSWYG digital editor.

Developing apps for mobiles in an integrated process, which includes development of various application software for hand-held electronic gadgets like

• Mobile phone and
• Personal digital assistants, etc.

These applications are either preinstalled in the devices during manufacturing phase. Or, these are downloaded from various mobile software distribution platforms, like Play Store and App Store, etc. by users. These may also be delivered as web applications to provide an “application-like” experience within a web browser.

In fact, this is the most rapidly growing corporate sector in the present times.

Web development is a comprehensive concept and basically it involves the process of developing a web portal for the World Wide Web (WWW, or the internet). However, it can simultaneously be for a private or intranet network as well. The broad list of task that the aspect covers include

• Web design
• Web content development
• Client-side scripting
• Server-side scripting
• Configuring security for web server
• Configuring security for the network
• E-commerce development and many more

Professionals involved with the vocation usually consider “web development” as the main non-design aspect of building website, which mainly involve writing mark-up and coding.

The internet has taken such massive prominence in the contemporary world that almost all prominent aspects of human life have thoroughly become dependent on it. Businesses rely heavily on implementation of the successful online marketing strategies to enhance growth and prosperity. Even the aspect of human interaction and socializing has turned digital with advent of various Social Media platforms, like Facebook, Twitter, etc.

On other hand, hand-held gadgets like Smartphone have facilitated browsing the net on the go, possible. As such, the four entities mentioned above are apparently contrasting to each other. But as far as, implementing smart and effective business development strategies are concerned, the entities prove to be inherently linked to each other.

As such, any competent business analyst will certainly agree, these are the very foundations upon which a business can grow and prosper in the contemporary times. Considering the ongoing trend in the society, these are most helpful tools to build up a corporate brand.