The importance of digital marketing, especially in the contemporary times, is an aspect that everyone is aware of. As such, SEO (Search Engine Optimisation) is one of the most popular facets of online marketing. In fact, any ambitious business entity, irrespective of its size and the segment it caters to, is opting for SEO campaigns. Any competent organic SEO company in India is presently having more clients, in comparison to that of anytime in the past. In this context, the aspect of organic SEO requires to be discussed.
Organic SEO: What is it?
Organic SEO is a well-defined process to create websites and/or to optimize pages of a website, in a way, avoiding keyword specific paid-advertisings. In fact, by implementing organic SEO strategies, in an ethical manner, a website increases its credibility to both its visitors and the Search Engines.
In this context, it requires to be stated here that when a search string is entered, it generates a SERP (Search Engine Result Page). The non-paid or ‘natural’ results are displayed on this generated webpage. To be precise, this display occupies the top-left of the SERP listing, which includes the URL or the link and a brief description of the respective websites.
Paid search vs. organic SEO
Unlike paid Search Engine advertisements, ethically conducted organic SEO campaigns provide more durable results.
As far as fact is concerned, paid advertising like PPC is far more effective in terms of fast gaining visibility. On the flip side, PPC effects are pretty short-lived. The moment one stops paying, visibility diminishes to zero. About 75 per cent of online visitors willingly avoid the paid paid advertisements on SERP listings. In fact, links provided on organic search results lead to authentic and relevant information. Whereas, clicking on links on paid searches often lead to another advertisement.
Basic strategies
As such, implementing successful SEO campaign revolves around several aspects. As such, the vocation summons lot of creativity and therefore, there is no fixed set of rules to achieve the goal. There are, however, three fundamental factors relevant to the topic in hand. These include
- Site architecture and page layout
- Link creation and
- Text enriched with relevant keywords
Site architecture and page layout – Search Engines, as well as the online visitors require having access to relevant and informative content enriched with keywords. Placement of texts, supporting graphics and other media on a webpage is crucial. It helps both Search Engines and the visitors to ascertain which topic has been given more priority by the site owner.
Link development – It is also known as link popularity. It refers to both the quantity and the quality of meaningful, third-party links pointing to a particular website. As such, link building is not easy these days. Google has imposed strict standards in recognizing a link as meaningful and genuine.
Text enriched with relevant keywords – Text displayed on a particular webpage should contain specific keywords that the targeted users mostly include in their search queries. Content of the page should better be relevant to these keywords. Else, the pages may not receive consistent traffic across a period of time. Extensive keyword research and including original, informative and relevant content on a webpage is a must in the given context.
Digital marketing – in its latest avatar – revolves around a number of elements. In fact, any competent service provider offers a bouquet of services. These include
- HTML5 Website Development
- Mobile Game Development
- PHP Development
- Custom Software Development
- Search Engine Optimization
- Ecommerce Solutions
- Hire Dedicated Developers
- Open Source Customization
- Mobile Apps Development and
- Website Design and Development, etc.
This helps customers to avail the entire bouquet of service under one roof. India has emerged as a leading service provider, across the world, in this segment. Commercial prospect of this service-providing sector is impressively high these days. A beeline of customers, covering the whole world, procures this specialized service from the country. As such, the industry is severely competitive. Professional approach, dedicated service and technical expertise are the important factors that are facilitating growth in this sector.